“Today’s groundbreaking deal ensures that more big games will be available on CBS and Paramount , with greater NFL programming opportunities featured across all ViacomCBS platforms including Pluto TV, vastly expanding the NFL’s reach among younger audiences in a rapidly evolving media landscape. NFL football is both a pillar of CBS Sports and huge differentiator for our streaming strategy, and our extensive partnership with the NFL will be fundamental to further driving growth and engagement on Paramount for years to come.”
In addition to the regular season games, the network and Paramount will present a full schedule of playoff games each season including the AFC Championship game, a Divisional Round game and one Wild Card game. “The NFL ON CBS has been a vital part of our broadcasting business for decades and it will be a powerful driver of our streaming success in the decade ahead. Our brands share a great history and a very exciting future together.”
ViacomCBS and the NFL have also agreed to long-term rights extensions for CBS Sports HQ, Pluto TV and INSIDE THE NFL, which will stream exclusively on Paramount beginning with the 2021 season.
“The NFL has been a cornerstone of CBS Sports programming for more than 60 years. We are extremely pleased to extend our long-standing partnership with the NFL for the next decade,” said Sean McManus, Chairman, CBS Sports in a statement. “The NFL is the most valuable content in all of media, and we are excited that the deal allows for more Sunday afternoon games than ever before and we retain the NFL’s most-watched time slot. This wide-ranging deal includes significantly expanded rights, and we look forward to continued growth and to maximizing the enormous value of the NFL across all of our CBS Sports platforms.”
CBS Sports first began televising NFL regular-season games in 1956, and this season marks its 62nd season.