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Silver suggests permanent shift in NBA calendar unlikely, citing viewership

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A season calendar that runs from March through October is probably not something the NBA will consider despite some recent talk.

With the league struggling in the TV ratings department, NBA commissioner Adam Silver told reporters the league is “Learning more about our television audience” and that “Fewer people are watching in the summer.”

Television viewership is typically down in August regardless of programming, and the NBA was not immune. While ratings improved for the second round and conference finals, those rounds were also down considerably from recent seasons.

Silver reiterated Monday that the NBA is targeting January as the starting month for the 2020-21 season.

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